Online Weight-Loss Coaching · Emotional Eating · Food Freedom
I'm Justin Willoughby. I reached 799 pounds before losing nearly 600 — and I've since helped close to 1,000 people take meaningful steps toward better health. Today, I help people uncover the patterns behind their eating, lose unwanted fat, rebuild their strength, and create a life they can actually sustain through personalized coaching for spirit, mind, and body.
Personalized online coaching · No shame · No generic plans · A real conversation before you commit
That was me at 799 pounds. The same man writing this page — and the same man who would be coaching you.
799 lbs
At his highest
Nearly 600 lbs
Lost — no weight-loss surgery
Close to 1,000
People coached
Seen on
TODAY · The 700 Club · Inside Edition · Guideposts
If this sounds like you
You may already know what to eat. You may have lost weight before. But stress, shame, loneliness, boredom, exhaustion, and old emotional patterns keep pulling you back. That is why another meal plan, challenge, or burst of motivation has not been enough.
Justin helps people identify what is driving the eating, create a practical structure for fat loss, and develop the accountability, strength, and consistency needed to keep moving forward.
You lose weight and eventually regain it.
You eat when you are not physically hungry.
You use food to handle stress, pain, boredom, or exhaustion.
You keep promising that you will start again Monday.
You know what to do, but you struggle to keep doing it.
You feel embarrassed asking for help from someone who has never lived it.
“You are not lazy, hopeless, or too far gone. You need an honest plan that addresses more than the food — and a coach who understands the fight from the inside.”
— Justin Willoughby
Justin Willoughby
Weight-Loss Transformation CoachFood Freedom SpecialistAuthor · Podcaster · Public Speaker
Why Justin
At 799 pounds, Justin Willoughby was carried from his home on a stretcher. Over the years that followed, he lost nearly 600 pounds without weight-loss surgery. But the deeper transformation was not only physical. Justin had to confront emotional eating, destructive habits, shame, fear, identity, faith, movement, nutrition, and the daily discipline required to build a different life.
That lived experience became the foundation of his coaching. After helping close to 1,000 people, Justin understands that lasting change requires the spirit, mind, and body to move forward together.
What makes this different
Personalized fat-loss and nutrition structure
Help identifying emotional and habitual eating patterns
Direct, compassionate accountability
Movement and strength guidance appropriate for the individual
Mindset, identity, consistency, and spiritual growth
Adjustments when the plan stops working
Coaching from someone who has personally lived through severe obesity
Justin does not hand you a generic plan and disappear. He helps you understand why you have been stuck, what must change, and how to keep walking when motivation wears off.
Work with Justin
The flagship coaching experience — the same framework that carried Justin 600 pounds down, rebuilt into a guided path for your life.
Transform your body. Strengthen your life.
Weekly 1-on-1 coaching with Justin across fat loss, nutrition, movement, strength, mindset, faith, and food-addiction patterns — with daily accountability and a plan that adjusts when life does. Built for people who are done starting over.
Month-to-month accountability for people who already have a plan and need weekly check-ins and honest adjustments.
Explore guidanceA 12-week bioenergetic wellness experience with Peak Vitality Co. A wellness tool — not a medical diagnostic service.
Explore the Voice Scan(opens in a new tab)Proof it can be done
Nothing about this was fast, and nothing about it was luck. It was one honest decision, repeated, for years — while I still had every reason to quit.
80"
The waist size I used to wear. I still keep the pants — so I never forget what God brought me out of.
Watch it for yourself
Two minutes. That's all it takes to see that this is real — and that a new identity, not another diet, is what carried me out of 799 pounds.
How this works
01
Name the obstacle, the pattern, and the thing you've been avoiding. Nothing changes before this.
02
Not a generic plan. The level and type of support that matches what you're actually carrying.
03
Structure, education, honest accountability, and the faith to keep going on the days you don't feel it.
Real people. Real progress.
“I can't speak highly enough about my experience with Justin. My health journey has been filled with ups and downs, but what I learned with Justin is how to change my mentality, not just my actions. A foundation has to be built for long-term sustainability, and the beautiful thing is that small changes turn into large outcomes. Justin genuinely cares about the people he works with and takes the time to understand their individual needs. His knowledge and personal experience shine through and give every conversation a credible feel — he knows how you feel because he's lived it. You always feel like family working with him. I lost 80 pounds over my time with him but, even more importantly, I gained an understanding of myself I never had before. I have the tools to stay successful for the rest of my life, and for that I'm forever grateful. All it takes is one small step of faith — start today by giving him a call!”
“Working with Justin has been an incredibly positive experience! He took the time to understand my concerns, communicated clearly throughout the process, and provided effective coaching tailored to my goals. His results-driven approach is backed by proven strategies that helped me achieve meaningful progress. I highly recommend Justin to anyone looking for a knowledgeable, supportive, and dedicated health coach.”
“Justin's coaching is phenomenal. One of my biggest frustrations with other fitness coaches is that a lot of them have never been morbidly obese. They don't know what it's like to be addicted to food, or to struggle with mobility and inflammation. Justin does know those things, and he creates individual plans that take my limitations into consideration but challenge me to do more than I think I can.”
Testimonials reflect individual experiences. Results vary and are not guaranteed.
2 minutes · Free
It's almost never willpower. Answer ten honest questions and I'll show you the real thing standing between you and the life you keep postponing.
600 Pounds Down
Emailed straight to you — your starting point and your next step.
A transformation seen around the world
HuffPost · The National Enquirer · International magazines and publications
You don't have to fix everything today. Your next step doesn't have to be perfect — it has to be honest. Start a real conversation about what coaching could look like for you.
Free · 30 minutes · No pressure · A real conversation before you commit with Justin. The man who lost 600 pounds.